When You Are Your Own Publisher

quinnbookI get a lot of emails from people who are just starting out with self-publishing. For the most part I enjoy the conversations. Self-publishing isn’t all that difficult to do, but there is so much information available, so many options, it can be confusing as hell. I like to think I’ve set a few folks on a path that lessens the confusion and takes some of the mystery out of the process.

What I don’t enjoy are the emails that sound fueled by panic. I fear for the panicky folks–fear sets them up to be taken advantage of by overpriced “services” and vanity presses. These folks are easily led to believe that ebook conversion is too hard for less-than-technical geniuses and that distributing ebooks is worth an upfront fee and annual charges on top of retailer commissions. They are desperate for someone to take care of them–and taken they do get.

By emailing me, I can usually steer them away from the predators. Assuaging their fears is more difficult. Especially when they’re prefaced by, “What’s the RIGHT way to do this…?”

The subtext is, “I am terrified of not doing this perfectly and so I need someone else to take responsibility.”

I’ve yet to see a perfect book–and I’ve read thousands. I’ve yet to see a perfect publisher. But that’s okay. Readers aren’t looking for perfection. They’re looking for entertainment and information and education. Publishers–self or otherwise–have a duty to those readers to give them the best value in exchange for their time and money. That doesn’t have to be perfect.

So let’s talk about the reality. When you are your own publisher, you’re in charge. Period. The book is yours. YOU decide how it is written. YOU decide how much editing is required. YOU decide on the packaging and formatting. YOU decide how much to charge and where and how to distribute. YOU broker deals for rights and editions and exclusivity or not.

When you are in charge, you make your own rules. Your contract is with your readers. Those are people you need to satisfy. Or not. Your choice.

Being in charge also requires some courage and conviction. If you’re in a panicky state of mind, it’s difficult, if not impossible, to have either. You also need to be able to tolerate some mistakes. Everybody makes them–you’re no exception. The trouble with panic is that any decision you make will end up being made for the wrong reason and so it will probably be a mistake and there, your worst fears realized.

How does one get over the fear? First and foremost is realizing that with the great responsibility of self-publishing also comes almost unlimited freedom. Part of that freedom involves “do-overs.” If you screw something up–the editing, the cover, the distribution, the price–do it over and do it better. You don’t get that luxury if you turn your responsibilities over to someone else. It’s been my experience that anyone who’s motivated to get better, will get better with time and effort. So whenever the rising panic tells you, “Perfection or die!” shut it down by reminding yourself that you are doing your best this time and next time you’ll do it even better.

Next, and this is really important, find mentors. There are many, many successful self-publishers all over the internet. They blog, they tweet, they facebook, and many engage with readers. Their books are widely available. You don’t have to talk to them directly in order to learn. Read, observe, try some of their methods to find out what works for you. Look for positive messages and genuine success stories.

Find good examples. If you want to self-publish, you need to know what readers like. You need to develop a vision for yourself and your work. Read, browse, collect samples. It’s very empowering when you’re ready to produce a cover if you have a collection of designs that you think are effective. Or you can tell your formatter, “I like the way this book is laid out, do mine with a similar design.”

Build a tribe. Panic is isolating. Fear thinks it is unique. That’s a lie. So make an effort to put yourself out there to find like-minded folks. It might take a while, but you’ll find people who’ve made mistakes and survived to tell the tale. You’ll find helpers and people you can help.

I’ll leave you with a little list of things about self-publishing that I know are true:

  • Everybody has an opinion, but nobody knows everything.
  • Your book matters, but it’s not the most important thing in the Universe, so worlds will not collide if you muck something up.
  • There is no ONE RIGHT WAY to do anything. Find what works for you.
  • Shit happens. Deal with it.
  • Anyone who promises you the moon is staring at your wallet and wondering how much they can take you for.
  • The only people you need to satisfy are your readers–everyone else is just noise, noise, noise. So get your priorities straight.

Hi ho, hi ho, back to work I go…



Buh-Bye, 2013–Howdy to the New Year

2013 was a helluva year. Lots of personal drama. Evacuated because of a fire, followed by months of malaise from the smoke because the entire state of Colorado was on fire. Massive rains and subsequent flooding that destroyed my basement. Far too many days spent at the hospital with my children and grandbaby. One thing after another and wondering, oh god, what’s next?

QuinnSeatBut 2013 was an amazing year, too. The Amazing Poop Machine is happy, healthy and growing fast. Everyone is healthy now. I got a promotion–Larry Block has dubbed me The Production Goddess. (I’m practicing how to work that into casual conversation.) I worked with some incredible writers this year: Thomas Pluck, Randall Wood, Jerrold Mundis, Julia R. Barrett, Robert Silverberg, Katherine O’Neal, William Arnold, Sharon Reamer, Carole Nomarhas, Chuck Dixon, Steven Ramirez, Penny Watson, Marina Bridges, and far too many others to list. (Heh. I always wanted a job where I am paid to read, and now I have it and it’s the best job ever!)

Burglar_Limited-XmasI took part in a project that tops my Best Of list for all time. Lawrence Block’s new novel, The Burglar Who Counted the Spoons, which he decided to self publish. From the first read of the manuscript to receiving the gorgeous hardcover limited edition in the mail, it was The Dream Job. I ended up producing four editions, including a print-on-demand Large Print edition. (You can find the ebook and trade paperback here and the special limited edition here.)

The best part of the year was learning new skills. I’ve learned tons and tons about ebook covers. (And bless you brave folks who have allowed me to do my on-the-job-training with your books!)

Cover montageI’ve learned to format fiction for CreateSpace print-on-demand editions. It’s way different than ebooks and a lot trickier, but it’s well worth the effort. (Pay no heed to the bald spots where I ripped out my hair in frustration. Heh.) At the risk of annoying the Hubris Gods, my book designs are pretty darned good.

pod montageIn the coming year, I’ll be stretching way beyond ebooks. I want to do concierge publishing for writers who’ve reclaimed their back lists and need to bring them back to life. I’d like to offer troubleshooting and production consulting for do-it-yourselfers. I can even do graphics for ebooks–wouldn’t your ebook look delicious with something fun like this for your chapter heads and title page?

titleSo buh-bye and sweet dreams to you, 2013. 2014 is here and it’s going to be a good one. I can feel it! And as a very special treat for all you writers out there, here it is, hot off the production line, available at CreateSpace, and soon available at Amazon and LB’s Book Store, the brand new print edition of Write For Your Life: The Home Seminar for Writers.

wfyl blog

Are Your Ebooks Ready for the Holiday?

Baby BlogHidey ho, folks. Have you been busy? (NaNoMo, anybody?) I’ve been busy. So busy, in fact, that I am running on empty and it’s time to take a break. Part of the reason is pictured. (Say, howdy to the nice blog readers, Amazing Poop Machine.) Come December, I’ll be putting all my attention on projects for my posse (great stuff from Tom Pluck and Julia Barrett coming soon!), working on some personal projects, training minions, and spending lots of time with the family. I might even get this blog updated. New features coming in 2014.

That’s my roundabout way of saying, I have exactly three slots open until I shut down for the rest of the year. I won’t be taking on any new work after December 1 though January 1. So if you need your immortal words turned into a beautiful ebook in time for the Christmas rush, now’s the time to get them in.



On the Fence About Self-Publishing? Take the Plunge!

I’ve been behind on my blogging here lately. (I have a lot of big projects in the works.) I did read a most interesting article by Bob Mayers of Cool Gus publishing . One thing he said really jumped out at me:

Ultimately, we’re a partner that works with each author as a unique entity.  As part of the very interesting survey about authors put out by DBW, one statistic was that 1/3 of traditionally published authors want to branch out to self-publishing. That struck me.  Because, if you want to do it right, you really can’t “self” publish.  The learning curve is much too steep to risk it.  That’s why most traditional writers I talk to who are considering it say they are scared.  They should be, and I say that nicely.  It’s a scary world in publishing right now, but it’s also a very lucrative one and very wide open for authors who are willing take smart, calculated risks.

I can relate. I get a lot of emails from writers who are intimidated by the process. They want to do best by their work and they want to reach the most readers. Money isn’t the only reason they are considering self-publishing. They want creative control. They have a vision and hope to reach it. But. From the outside looking in, taking a work from manuscript to finished book looks like more than just a big job, it looks unmanageable. I won’t lie. It’s a lot of hard work. It’s not unmanageable. It’s not even difficult (though a lot of hard work) I happen to think that the most important factor in self-publishing is self-CONFIDENCE.


Being the boss is a lot of responsibility. That’s why you need confidence. I’ll let you in on self-publishing’s Big Secret.

If you screw up, you can do it over.

Mistakes in the text? Fix them and update your listings. The cover’s not working? Redo it and update your listings. Don’t like a distributor? Pull your books. Find a new and exciting distributor? Sign up and list your books.

How’s that for a confidence booster? Mistakes aren’t fatal or expensive.

If you are on the fence about self-publishing, if you’re uncertain, or even intimidated, I suggest you look around and take a look at your team. Yes, your team. I bet you have a critique group or beta readers who’d be thrilled to help you shape your writing. I bet you know at least one other writer who has self-published so has some experience to share. Do you follow the important self-publishing blogs and indie writers? You may not know them personally, but they can still be part of your team. They have information and the willingness to share. Valuable stuff.

You can hire a production team. Fee for service, no entanglement of rights, no schemes, and you, as the boss, have full control. (Please, by all that is holy, stay away from the vanity presses disguised as “self-publishing services”) You can hire:

  • Copy editors
  • Book formatters
  • Artists
  • Cover designers
  • Audio production
  • Scanning & OCR conversion (for your backlist)
  • Proofreaders
  • Advertising
  • A marketing consultant

Here’s another of self-publishing’s Big Secrets:

If you’re willing to apply yourself, you can do most of it yourself.

Sweat equity counts. Willingness to learn counts a lot.

Is self-publishing a risk? Why yes, yes it is. Traditional publishing is a risk, too. But so what? The big difference is, as The Boss, you take the big risks, you reap the big rewards. There’s nobody standing between you and your readers. That’s why you need confidence. But you know what? You can fake the self-confidence until you actually feel it. You just have to take that first step and decide to take the plunge.


Pre-Production Check List: Cleaning Text

Hi, folks! Popping out of my mole hole for a breather. With so many writers getting ebooks ready for the holiday rush, it’s time for a quick refresher course in that most essential step: Cleaning up the text to get it ready for formatting.

Clean text is the key ingredient for a good looking ebook that works the way it’s supposed to. Over the course of doing a LOT of ebooks (seems like a thousand this week alone, heh) I’ve come up with a little check list to take me through the steps.

  • CHECK: Copy the file
  • CHECK: Tag special formatting–italics, underlining, bolding
  • CHECK: Scan for special styling–quotes, song lyrics, poetry, letters, etc.–tag those instances

Tagging. Because I use several different programs when working on one project, I’ve come up with tags that transfer from program to program without giving search functions fits. It doesn’t matter what tags you use as long as they are easy to find and don’t contain any characters that cause program meltdowns.

  • CHECK: Kill any tabs (I do this in Word because it’s so easy–one global search for ^t and a global replace with nothing. All done.)
  • CHECK: Turn ‘soft’ returns into ‘hard’ returns. Soft returns do funny things when copy/pasted back and forth. Easier to deal with them now. (UPDATE: It was pointed out that I didn’t explain how to do this. Oops. In Word, it is very easy. Search for ^l (lower case L) and do a global replace with ^p.)
  • CHECK: Copy/paste the entire file into a text editor

Why a text editor? Unlike a word processor, a text editor doesn’t add anything to the file unless I specifically tell it to. No hidden codes, no surprises. I use Notepad++, freeware that is powerful, easy to learn, and makes formatting ebooks in html a breeze.

  • CHECK: Eliminate extra spaces. Between sentences, after paragraphs, before paragraphs, between words. All must go.
  • CHECK: Tag scene breaks. Blank lines show up in manuscripts, often for no reason at all. I want to make sure a blank line is supposed to be there, so I tag all deliberately blank lines.
  • CHECK: Eliminate extra paragraph returns. Don’t need them, don’t want them, make them all go away. I usually leave a blank line where there is supposed to be a page or section break. All the rest go.
  • CHECK: Clean up special formatting tags. Rewriting and revising often leaves artifacts–italicized blank spaces, for instance. Also, when formatting with html, styling should be within a paragraph. There are rules. Making sure all the special formatting follows the rules makes my life easier.
  • CHECK: Search for inappropriate paragraph breaks. This is a real problem with books that have been scanned from print and restored via OCR. I search for paragraphs that begin with lower case characters or end without punctuation, and that finds most of the inappropriate breaks. (the rest are found in the final proofread)
  • CHECK: Search for reserved characters: straight quotes, straight apostrophes, ampersands, greater and lesser than brackets. These don’t always cause problems, but sometimes they do and that can cause interesting hiccups in an ebook. Easier to just turn them into named entities.
  • CHECK: Seek out non-ASCII characters and symbols. These will turn into question marks or bizarre symbols in the text editor. Ebook readers will not render them, so they must be turned into named entities.
  • CHECK: Standardize punctuation. Ebooks are real books, and require real printer’s punctuation. I go through and make sure em dashes are em dashes and not quickie writer shorthand, that ellipses all look the same, that apostrophes and quote marks are turned in the correct direction.

That checklist takes care of almost everything. Even though it sounds like a lot, most of the steps can be taken care of in one or two Find/Replace operations. Most manuscripts I work on can be cleaned up in less than an hour.

Even if you are formatting your ebook in a word processor or in Scrivener, this is good practice for every project. (Skip the steps about using named entities, but do check for non-ASCII characters) It will clean out the junk the programs put in and go a long, long way toward making your ebook look professional.

Have fun! (I’m headed back to the mole hole)


Now For Something Completely Different

I have the best job in the world and it’s the best for reasons that have nothing to do with money.

aaGingercookiesLike this. Homemade ginger cookies and lemon curd, the cookie recipe developed just for me because I dig them soft and chewy. There ain’t no piece of paper, no matter how many zeros it has, worth more than that. A pretty sweet (and sour) bonus from one of my favorite writers, Julia Barrett.

Writers send me books, too. Did you all know I happen to love books? Well, it’s true.

aaSignBooksI treasure having something beautiful that I had some part in creating. This is art and craft and well wishes all rolled up into one.

Sometimes I get the most unexpected surprises. Like this, a thank you from Mel Ting that showed up in my email today. I did her a tiny favor and I sure wasn’t expecting this!

Scan 132750001That’s my cat, Lynx, who she has never met, but still managed to capture his expression and attitude perfectly. (Lynx sez: If we’re handing out bonuses, folks, ahem, don’t forget the one who keeps the papers warm on the desk top.)

Sometimes I think just the opportunity to work with such talented, creative, energetic and sometimes delightfully outrageous people is payment enough. I thank you all for it.

My Books Hold Their Value Just Fine, What About Yours

I’ve done pretty well in the past few months re sticking on point and not indulging in rants about publishers and other assorted idiots. Recent brouhahas, however, are driving me nuts. So…

Any company whose core values includes the notion that customers should be stuck with the bill for cost inefficiencies deserves to go out of business.

That is exactly what is wrong with Big Publishing these days. That’s what is killing it. Not Amazon, not ebooks, not the internet, not chain bookstores or indie bookstores, not video games, not movies, not wee sneaky creatures in the night, and certainly not because “nobody reads anymore.”

Way, way back in 1995 or ’96 an editor said to me that I couldn’t get a raise in my advance because book sales were down. “Nobody reads anymore.” To which I said, “Have you been in a used book store lately?” (Back in the ’90s used book stores were the Bogey Man destroying the publishing industry.) What publishers refused to acknowledge back then and continue to this day is this very basic reality: Even the hardest of hardcore readers can read thousands of books in their lifetime, and never once pay retail.

“Amazon’s MatchBook is designed to institutionalize ebook bundling, a retail tactic that, though a fan favorite, almost always undervalues ebooks in price and, more importantly, in perceived value. …”

That quote comes from the ever amusing Dustin Kurtz of Melville House. Let’s zero in on the sneer, shall we?

“…though a fan favorite…”

Though a fan favorite…

Though a fan favorite…

And that is why Big Publishing, as we all know and love it, is dying. Here’s a clue, Publishers, the seller sets the price, but the buyer sets the value. If there isn’t full agreement between the seller’s price and the buyer’s value, the buyer walks away. That’s how it works in every legitimate business (mob activity and government agencies are, of course, excluded).

Any smart business that recognizes a “fan favorite” jumps all over it.

Instead we have this:

“We’ve discussed this before, and indeed, our own Dennis Johnson is less averse to the idea of bundling ebooks than I find myself.  but it bears repeating: the problem with ebook bundling is that consumers have no real sense of what a book should cost. Readers don’t know what, specifically, they are paying for when they buy a book. If you tell them, as Amazon has repeatedly done, that ebooks are worth a dollar or less, of course they’ll believe that. After all, there is no paper to pay for… (emphasis mine)

Um, actually, when I purchase a book I know exactly what I’m paying for: a few hours of entertainment, information, ideas, education, and in a few cases, a thing of beauty I’ll treasure for the rest of my life and hope my children don’t toss in a give-away box after I’m dead. That’s what I’m paying for because that’s what I value.

Here’s what I don’t value and what I don’t wish to pay for: high-priced office space, business lunches, business junkets, executive bonuses, six figure advances paid to semi-literate celebrities, print overruns, remainders, payola to chain bookstores, shareholder meetings, absurd marketing schemes, inefficient accounting systems and a distribution system that is so out of whack you’d think it was a government program devised by old Soviet bureaucrats.

If the publisher is incapable of managing costs so that the price of the product is in line with what the reader values, well, buh bye, thanks so much for playing.


Up until a few years ago the publishing industry was a fairly closed system. The publishers controlled suppliers and distribution, and either they forgot or just didn’t care about the people who paid the bills–readers. Amazon became a major force, not like Godzilla emerging from the bottom of the ocean to smash and destroy, but as a response, a reaction to a system that was not serving its customers. What Big Publishing doesn’t get is that reader/consumer values haven’t changed. They still want information, entertainment, and education. All Amazon has done is change the delivery systems. They have become more cost efficient. Hint, hint, Publishers, if you find yourself priced out of a market, you have two options: Bring your costs down, or go out of business.

Do low prices devalue books? Nope. The value to me remains the same whether I pay $30 at B&N, get it at the library, borrow from a friend, or find it for $5 at Goodwill. While my desire for good books is infinite, my budget is limited. So I’m not paying $30 at B&N. I would much rather pay $5 for a nice, clean, instantly available ebook than sort through a dusty used book store in the hopes that it will be there. I’d rather pay the five bucks than make a trip to the library.

If the entire traditional publishing industry collapsed today, would it matter? Not really. Not in the long run. Writers will still write. Smart writers will publish themselves. Bookstores will have to scramble to find product, but the smart ones will do just that and might find themselves thriving in an environment where the sole focus is on selling customers what they want (as opposed to selling what the publishers want them to sell).

Amazon Derangement Syndrome is wonderfully entertaining, so I suppose in that regard it has value. But for the afflicted, it’s a killer. It’s a symptom of institutional suicide. As long as Publishers focus on the EEEvil Zon, they are doomed. All that wailing and teeth gnashing and hand wringing is time spent NOT focusing on the only thing that will help them survive: pleasing the customer. If you’re too dumb to figure out what your customers value, you don’t deserve to stay in business.

Front and Back Matter in Ebooks

I get a lot of questions about what front and back matter should be included in an ebook. Should is the keyword here. Technically and legally, there are no requirements for anything other than the body of the text–with one exception: Smashwords distribution requires a specifically worded title page that includes copyright information.

Producing an ebook with no front or back matter is, in my rarely humble opinion, a mistake. As a reader, I’m not browsing Amazon in search of raw manuscripts. I want my ebooks to look and feel complete–real books. Well crafted front and back matter tells me care and thought went into producing the ebook and that ups my opinion of the story before I even start reading. I think the writer should include at the barest minimum–

  • A title page with an assertion of rights
  • A Table of Contents
  • An author bio
Title Page with an assertion of rights.

Title Page with an assertion of rights.

As an ebook producer, my philosophy is: Put it there for those who want/need it, and those who neither want nor need it can ignore it.

Sky’s the limit as far as front and back matter are concerned.

  • Table of Contents
  • Title Page
  • Copyright Page
  • Dedication
  • Epigraph
  • Acknowledgments
  • Foreword
  • Introduction
  • Reviews
  • Testimonials
  • Maps
  • Cast of Characters
  • Genealogy
  • Pronunciation Guide
  • Glossary
  • Indices
  • Appendices
  • Recipes
  • About the Author/bio
  • Afterword
  • Invitations (newsletter sign up, contests)
  • Excerpts
  • Bonus Short Stories
  • Advertisements
  • Games

It’s up to the writer’s creativity and their own preferences as to what front and back matter should be included. BUT, there are two very important issues writers/publishers need to take into consideration.

  1. Sampling. Many online retailers have a “look inside” feature that allows browsers to get a glimpse of your work in real-time and also to download a sample of the work onto their ereaders.
  2. Readers still haven’t figured out ebook sizes.

Number 1 can present problems with the front matter. If potential buyers click on the “Look Inside” feature at Amazon, for instance, and they have to scroll through pages of front matter to reach the text, they could be turned off and click on thru to something else. Unless, your work is non-fiction. Then a complete table of contents is essential. Quite possibly an introduction or summary, too. Readers often use the front matter to decide whether a non-fiction work contains the information they are looking for.

The Number 2 concern is because there are no visual clues for readers to judge the size of a work. File size is meaningless to all but the most technical, and even placing a “page count” or actual word count is iffy. I see many complaints from readers, especially with short fiction, about how they reach THE END and they are only 50% through the book. The rest is back matter. If the reader is grouchy, then the back matter can look like advertising or a trick that’s been pulled on them. That can lead to poor reviews. There isn’t much you can do about individual perceptions, but it is something to keep in mind. Come up with your own rule of thumb regarding the ratio of back matter to story.

So when you’re designing your ebook, keep in mind:


An Update: Forest Fires and Formatting

Hi, folks! I’ve been a tad quiet. Just want everyone to know, I haven’t forgotten you and I have some fun posts planned–including some boast posts I hope will inspire you to make your ebooks even more spectacular

In the meantime, don’t forget to get your entries into the very first Ebook Formatting Contest. The deadline is June 20th. Rules and information are here. I am looking forward to seeing some beautiful ebooks.

I also want to apologize for my slow response to queries this week. I live in a part of Colorado called Black Forest (so named by German immigrants who thought it reminded them of home). Unlike the Black Forest in Germany, Colorado is semi-arid and forest fires are always a possibility. Right now the fire danger is very high. I had to leave my house this past week. I’m back now. My house and property is fine, but not everyone was so lucky. Many are still under mandatory evacuation. Over 400 homes were destroyed. The fire is now well on its way to full containment and they expect it to be out by the 20th. Fire fighters are my new heroes. Those men and woman are amazing.

fireI think I answered all questions that came my way, but if you didn’t get a response, resend your email and I’ll get to it.

Stay safe, everybody!



I Had To Go All Gordon Ramsay On Their Ass

“You, you, you, you! Get out!”

GR angrySo this morning, I reached my limit. The final straw. I returned an ebook for a refund.

It upsets me. I’ve only gotten a refund once before and that was because I bought the wrong book, and realized the mistake the second after I clicked the buy button. I support authors. I hate when authors have to take the hit for their publisher’s mistakes. This was one of my must-read authors and I want to read this book and usually I’ll grit my teeth and ignore the nonsense as best I can in order to read an M-R-A.

But… damn it. I can’t take anymore.

Maybe it’s just me. I spent all day yesterday trying to figure out if a new technique will work properly on devices I don’t have ready access to. That’s a lot of work and nitpicking and frustration. Maybe it’s because the internet is crawling with information about how to properly format an ebook, but I still keep finding ebooks that are broken or ugly or amateurish or just plain careless. Maybe I am just fed up and tired of being tolerant and I’ve read too many poorly formatted books here lately. Maybe I expected that at this point in the game publishers should have figured out the basics.

So Dear Angry Robot Books, please learn how to properly design and format an ebook.

  • Do NOT ever center paragraph blocks. Amateur hour! It’s messy, ugly and the only thing missing are hearts and smiley faces dotting the ‘i’s.
  • Don’t compound the ugliness by italicizing the centered text and calling even more attention to how hideous it is.
  • Justify the body text. Left aligned looks like a manuscript. Use it only in special circumstances.
  • Whatever the hell you did to screw up the font size controls so that I was left with a choice between “squint at the screen” or “six words per page”–do NOT ever do that again. Ever. I mean it. Don’t.
  • Use scene break indicators! Want to know what happens when a blank line meets the bottom of the screen? It disappears!
  • Do a proper indent on the paragraphs. That extra narrow indentation is a cheap paperback device to save paper costs. It looks like crap in print and it looks like crap in ebooks.
  • When the ebook is formatted, look at it! Load it up on an ereader and LOOK AT IT. Would you want to read something that is broken and looks awful and is distracting and looks like a 7th grader built it during study hall? No? Then do it over.

So that’s it. I have finally learned my lesson. No more auto-buys from even my most cherished writers. I don’t care if I’ve been salivating a year in anticipation of a new release. Everything gets sampled. Like Gordon says, “Your menu, my standards.” Meet the standards or lose the sale.

Ya donkeys.