I’ve been unhappy with Smashword’s Word-only policy and I wasn’t going to use them until they started accepting the EPUB format. Then I read The Business Rush post: No Reader Left Behind. This snagged on one of the holes in my head and haunted me:
I’m not telling you my sorry saga of writus interruptus so that you’ll pity me. I’m telling you this to explain a perspective of mine that shows up repeatedly in this blog:
Make your books as widely available as possible. Don’t rank one reader above another. Don’t leave any readers behind.
For decades, traditional publishing has ignored readers, looking instead at – hell, I don’t know, because I can’t say the bottom line. If traditional publishing really cared about the bottom line, those publishers would stick with writers whose series are building. But those publishers don’t. They’re off chasing the next bestseller, the next bright new genre, the next—oh! Squirrel!
It took me a while to realize how guilty this made me feel. And stupid. You see, I’ve received letters in the past from readers who couldn’t find my books. Not many, but a few. There wasn’t anything I could do about it except recommend the readers haunt the used book stores because those books had a one-month shelf life and if you didn’t grab them when they were fresh, the possibility existed you might never find them.
And here I am, snobby ebook purist, doing the same damned thing as my former publisher–restricting access to my books.
So this morning I loaded my latest books into Smashwords. With crumbs of crow pie dribbling down my shirt, I publicly state: Kris is right. Why launch into self-publishing as a true indie if I’m just going to make the same stupid decisions as traditional publishing?
Which still doesn’t quash my dissatisfaction with Word. It’s not possible to do the fine-tuning and fancy bits I can do with html. In fact, attempting many of the techniques and touches that are possible with html can clash with Word’s coding and cause bad things to happen during the trip through the Meatgrinder. Even something as simple as using graphics for scenebreaks can cause hiccups and format errors.
Given all that and using the knowledge I’ve gained into how ereading devices work and about html, I knew I couldn’t/shouldn’t format a fancy ebook. I could make one that should render properly for any reader.
- CLEAN. Folks, I can’t stress this enough. Your file must be squeaky clean and as free of as much garbage coding as possible. I highly recommend getting a text editor and learning how to use it. Many powerhouse programs are available as free downloads (I use Notepad++) and there is plenty of documentation so even the newest novice can learn how to use them. Copy the file you composed in the word processor of your choice and paste it into a text editor. Root out all your extra spaces and paragraph returns and odd bits and strange characters. At the same time you’ll eliminate extra coding you may have inadvertently introduced during composition. When you import the file back into Word, it’ll be clean and ready to format.
- DOUBLE CHECK PUNCTUATION AND SPECIAL CHARACTERS. Nothing separates the pros from the amateurs faster than punctuation. Proper em dashes and ellipses. Standard usage with quote marks. One exclamation point at a time (unless you have an exceptionally good reason for using multiple marks). Make sure any special characters you use will translate (not all do, and if it doesn’t the reader will see a nonsense character or a question mark). If you’re uncertain about proper usage, get a style manual and study it.
- WORK WITH DEFAULTS, NOT AGAINST THEM. Every ereading device has default settings and many allow users to “customize” the text with font preferences, margins and line spacing. The less you try to force your preferences for fonts, margins and line-spacing, the better the end result will be. Keep it simple.
- USE STYLE SHEETS. Smashwords’ Meatgrinder is set up to work best based on Word’s Normal (for the body text), Heading 1 (for the title page) and Heading 2 (for chapter heads) styles. You can customize those to an extent, but don’t get too carried away. I suggest creating custom style sheets for things like centering text and block paragraphs. Base them on Normal and don’t overuse them.
- PREVIEW AND CHECK YOUR WORK. Don’t skip this step. While I don’t 100% trust online previewers such as Calibre, Adobe Previewer and the Kindle Previewer (they do NOT have the same default settings as the actual devices), they are still excellent tools to catch gross errors.
So there you go, my breakfast of crow and a few helpful hints. If and when Smashwords allows EPUB submissions, I’ll go back in and update my books with fancy-pants editions.
**In the meantime, I have some good news/bad news to report. I am now the proud owner of THREE Kindles. That’s the good news. The bad news is, sorry Larry the Kindle (keyboard) you’ve been upstaged and displaced by Lucy Light the Paperwhite. For one thing, it’s smaller and lighter. And that light! Wow. All the easy-on-the-eyes advantages of eink and no external reading light that eats batteries the way I eat M&Ms. Plus, the touch screen has a bit of “drag” so it’s not nearly as sensitive as the Fire. That’s a big plus especially since my cat likes to let me know he’s there (as if twenty pounds of cat on my lap isn’t enough of an indication) by reaching around the Fire and giving it a tap with his paw. Now all I need is another cover to protect it when I haul it around in my purse (or leave it on the desk where the cats like to perch on it). I’m looking for something with zebra stripes.