It’s finally happened. Thank you, Mark Coker.
Smashwords Supports EPUB Uploads With Smashwords Direct
“One year ago in my 2011 annual year-in-review here at the Smashwords Blog, we committed to support direct EPUB uploads to the Smashwords platform in the second half of 2012.
Today we fulfilled that commitment with the launch of Smashwords Direct.
This new capability allows our authors and publishers to upload their own professionally formatted EPUB files for sale at the Smashwords store, and for distribution to the Smashwords retail distribution network….”
Read the rest at the Smashwords blog.
What does this mean? Why is this a happy day? A portent of wonderful things to come? At its heart, it means the most important thing:
I’ve spent the past year learning how to make stable ebooks. The biggest learning curve lay in figuring out how ebooks work. I’m handicapped because I’m NOT a computer savvy person. I’ve used computers for writing since the 1980s, but quite frankly I’ve used them as glorified typewriters and fancy bookkeeping ledgers with nary a thought about the inner workings or what was going on behind the scenes (behind the screen?). I had to learn a foreign language (html) and figure out who the smart people were so I could learn from them. It’s mostly been trial and error along with plenty of indulgence from some good friends who had enough faith in me to allow me to experiment on their books.
As much as I love the bells and whistles and trying this trick and figuring out that one, the most important lesson I’ve learned is this: If the ebook isn’t stable, none of the fancy stuff matters.
Is it possible for a Do-It-Yourselfer to make a stable ebook with Word? Or Scrivener? Possible, but not probable. Word processors are the wrong tools. You can follow all the directions and be meticulous, but speaking non-tech layperson to non-tech layperson: Shit happens.
A lot of that shit comes from the hardware side of the aisle. Every device maker is dreaming that his device is going to rise as Number One Preferred By Consumers Everywhere. Retailers like Amazon and Apple want their proprietary platforms to be the One Ring That Rules Them All.
With their Meatgrinder conversion program Smashwords struggled mightily to serve a lot of masters, all of them squabbling, and many not playing nice. The goal was to make it possible for anyone to self-publish and get wide distribution. The problem inherent with trying to satisfy everybody, though, is that compromises and narrowing parameters result in an overall lower quality. Ebooks had to be stripped down to the bare bones and great care had to be taken to lessen the chances that shit would happen.
It was backward and upside-down. Here we have increasingly sophisticated ereaders and tablets, full of possibilities that have barely been touched. The wrong tool (Word) makes it too dangerous to attempt exploiting the technology.
In order to reach greater heights, in order to really open up the possibilities, to look under the hood and see what these babies can really do, the ebook must be stable.
A validated EPUB file is stable. When the end user opens their ebook, no matter what the device, it will work. If the user wants to change the line spacing or the font or whatever else their device allows them to do, the ebook will oblige. It will look good on a small screen and it will look good on a big screen. If a user has multiple devices, the ebook will be stable across the devices. The ebook will continue to work even as devices are updated, improved and changed (as long as the devices continue to base them on EPUB–knocking wood here).
What does this mean for the Do-It-Yourselfer? I’m not going to lie. Building a validated EPUB file is NOT the easiest thing in the world. I have heard on good authority that the program called Sigil does a good job and is user-friendly. Having not used it myself, I do not know. Anyone who wants to discuss it, please, feel free.
By opening up Smashwords to EPUB files, my prediction for the New Year is that we’re going to start seeing a serious uptick in the overall quality of ebook formatting. Readers will demand it. They will grow increasingly dissatisfied with bland, generic looking ebooks and unhappy with ebooks that cannot be customized by their devices. We’ll start seeing innovation, too. Right now ebooks are a digital imitation of print. Face it, printed books are just about the perfect medium for conveying text. For that purpose, there’s not much room for improvement. What I’m thinking is how ebooks are different. That’s where the innovations will arise. With a stable platform, a solid foundation from which to build, ebook producers are free to innovate.
So thank you, Mark Coker and Smashwords. I predict your Smashwords Direct publishing option is going to result in benefits far above and beyond whatever it is you envisioned.