Can you spot an ebook produced by an amateur? I’m not talking about the writing–I’m talking about the interior production. Take a look at these side by side screenshots:
Screenshot 1, upper left, self-published, amateur. I’m fairly certain the publisher converted a Word format. The story sounded interesting so I downloaded a sample. It looks like a manuscript and I knew it would trigger my Inner Editor and seriously affect my reading enjoyment, so I passed on buying the book.
Screenshot 2, upper right, trad-published, professional. The overall ebook is visually interesting, designed with the reader in mind. Purchased, read and enjoyed.
Screenshot 3, lower left, self-published, professional. One of my productions.
Screenshot 4, lower right, trad-published, amateur. Ugly and distracting. Purchased without sampling because this is one of my favorite authors, but I will definitely sample any other offerings from this publisher and if the next is as poorly done as this one, I’ll pass.
It drives me a little crazy when publishers put so much effort into ebook covers and give so little thought to the interior. I have never once heard a reader say, “Oh, I just loved the cover on Wendy Writer’s ebook, I think I will buy the next one.” Granted I’ve never heard one say, “Oh the formatting was so lovely, I think I’ll buy the next.” I have heard people say, “The sample was such a mess, I didn’t buy the book.” and “I wanted to like the book, but there were so many errors…” Worst of all, they say nothing, just refuse to buy another book by that particular publisher.
Readers judge. When the ebook looks amateurish, they judge before they even start to read. They’ll be more aware of and less forgiving of typos. If the ebook makes any visual impression at all, it will probably be a bad one.
On the flip side, professionalism establishes trust. It sends a message to the reader: “You’re in good hands. Sit back, relax and enjoy.” Readers might not consciously recognize how much thought and effort you put into your formatting, but sub-consciously they will notice and it will have a favorable effect on their reading experience.
So how do you cross the line between amateur and pro? If you’re thinking about hiring someone, look at samples. (There are a lot of amateurs out there charging a lot of money for crappy formats.) If you are doing it yourself, start with
- Squeaky clean text.
- Printer’s punctuation.
- Proper paragraph spacing.
- Proper paragraph indents.
- Control your Front Matter (If potential readers have to page through 20 pages of front matter in the sample, you’ll probably lose the sale)
- Always include a Table of Contents–and make it useful. If, by chance, your book’s ToC is a lengthy list of Chapter 1, Chapter 2, etc., come up with a way to shorten it or move it to the back.
- Make your back matter work for you. Include an author bio, and links to other works and your blog/website.
- Consider text ornaments or other visuals, especially if your story is long or the text is dense. This gives readers some eye relief.
- One Size Does NOT Fit All. A Kindle format is different than an EPUB format.
- Use the right tools. (I know this will cause howls of outrage, but it’s the truth: To create a professional quality ebook using Word, you need some mad-monkey Word-fu skills. If you have those skills, then you’ll have no problem learning html, so why don’t you?)
If your ebook is already published and you know it’s not up to professional standards, do not be afraid to do it over. That’s the beauty of ebooks–fluidity. Amazon makes it easy to update files. Other distributors aren’t so user-friendly, but updates are still possible. Taking your already published ebook from amateur to professional won’t recover past lost sales, but it will help future sales. It will definitely help sales for your other works.