To Print (on demand) or Not Print (on demand); That is the Question

quinnzoo4I’ve been doing a lot of print-on-demand editions here of late. The majority of my clients are using CreateSpace, and a few use Lightning Source/Ingrams. I haven’t had anybody reporting huge print sales or widespread placement in bookstores (yet). I think bottom line for most (right now) is they like having the option, but moreso, there is immense satisfaction in having a tangible copy of their creation. Quite a few, I think, are looking toward the future. As indie publishers increase both their physical and financial presence, brick-and-mortar bookstores and libraries will have no choice except to look to indie publishers to find the stock their customers demand. As demand increases, the technology is going to get better and it will get cheaper. (On a personal note, I’d love a future where EVERY book is print-on-demand, because I hate waste and I hate the idea of books being pulped.)

On the practical side, is it a good idea for YOU to issue a print-on-demand version of YOUR book?

  1. Is it difficult?
    Not at all. You give two pdf files to your printer. (Two most popular right now: CreateSpace, an Amazon company; and Lightning Source/Ingrams.). One pdf is for the interior; the other is for the cover flat. Spend an hour reading the FAQs and specs at your printer’s website, and you’ll have all the information you need for your project. Both CS and LS offer templates for cover creation. They’re easy to use. Once you have your files, you upload them, go through the review process, take care of any little issues that might arise, order a proof copy, make sure it’s just right, then publish. It takes a little longer than does digital publishing, but it’s no more difficult.
  2. Is it expensive?
    It can be. You could spend thousands if you choose. You can also do it yourself and spend nothing at all, except time. If you use CreateSpace, you can layout your interior file in Word and generate your pdf from that. (Lightning Source will not accept those). There are book design templates available. Joel Friedlander (thebookdesigner.com) offers a wide range of templates specifically for Word. They are inexpensive yet beautiful. If you don’t have the time or inclination to do it yourself, you can hire a professional. For most fiction projects the price will range from around $.25 to $1.00 per finished page.
  3. Do I need an ISBN?
    If you use CreateSpace they will give you an ISBN at no cost or low cost (but it’s not free, so read the terms and conditions). Lightning Source requires you purchase your own. In the US ISBNs are provided by Bowkers. They are expensive. (My biggest gripe with Bowkers is that they’ve recognized that the more clueless an author is, the bigger a cash cow he/she becomes–DO YOUR RESEARCH!)
  4. Can I use my ebook cover?
    A well-done ebook cover can be modified for a print cover. Your cover designer is probably adept at that type of work. If you did your own cover or want to do it yourself, as I mentioned above, both CS and LS offer templates.

    Ebook Cover

    Ebook Cover

    Same cover modified for print.

    Same cover modified for print.

  5. What about distribution?
    This ranges from no muss/no fuss to pounding the pavement one bookstore at a time. Being an Amazon company, Createspace will automatically list your POD edition on Amazon. They also have expanded distribution. Lightning Source uses Ingrams and there are some costs involved. You are free to order copies in any quantity you desire and sell direct. Unlike vanity presses, the books belong to you. You set the price, you control the distribution channels.

The thing to remember is that print-on-demand is in its infancy–in technology, in acceptance, and in price. Even if it’s not a huge revenue stream for most writers right now, that could easily change in the very near future. With production costs as low as they are–especially if you are a Do-It-Yourselfer–there is no real reason to NOT create print-on-demand editions of your books.

What about you, readers? Do you have POD editions? Do you think the effort and added expense is worth it?

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