Making It Easy For Readers: Links In Ebooks

Does it bother you when authors ask for a review? It doesn’t bother me in the slightest. As long as the request is pleasant and upbeat, (no whining!) it serves as a nice reminder. I recently did a job for a writer who included a review request in the back matter (pleasant and upbeat), and then kicked it up a notch by making it very easy for readers.

SRzombiesHe did it in a way that made me slap my forehead and wonder why I hadn’t thought of it first! He published his book on Amazon, then as soon as he had live links, I updated the file with the links and he updated the book at Amazon. He included not just the link to the listing at Amazon, but to Amazon.uk and Amazon.ca, too.

So now, when a reader is basking in reader ‘afterglow’ the link is right there. If the reader happens to be in Canada or the United Kingdom, they have a direct link, too.

But, Jaye, you say, Amazon already offers links to write a review when the book is finished. Plus, Amazon sends emails to remind you to review.

This is true. IF the reader has a Kindle. What if they are using an app or reading it on their phone or computer or magic toaster? I don’t know if all the reminders and such show up then. And the reminder emails from Amazon are a bit random and come whenever. So.

Here’s my philosophy on review and sell links in ebooks: They don’t hurt.

Anything that makes it easier for readers to find your books is a good thing. (As a reader, if I really enjoy a book, I have a tendency to immediately hop over to Amazon and One-Click my way through the author’s other offerings. Can’t let that TBR pile get too low, you know?)

So, on Amazon, which makes updating a listing so very easy and painless, if you include a direct request for readers to review your book, make it easy for them to do so by providing live links.

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