Self-Publishing: Amateurs versus the Pros

There’s a war going on right now. Hachette vs Amazon is the big battle du jour. You can read all about it here and here and here. That’s not the real war. The real war is being fought against indie writer/publishers. It’s being fought mainly with propaganda pushed by the big publishing houses (who are part of a HUGE media conglomerates) aided by agents and big-name writers.

In a perfect world (okay, in my perfect world) there would be a separate section on Amazon or B&N.com for self-published e-books, maybe even separate websites. I truly believe that it would help the reader distinguish the books as well. Readers don’t purchase books based on who the publisher is and don’t necessarily care. As a result, they might not even know if they’re buying a book that was professionally edited versus one that was self-published...” –Steven Zacharius, CEO, Kensington

(How about professionally formatted, Mr. Z.? When I purchase a trad pubbed ebook, I do so knowing that being highly annoyed by the sloppy, disrespectful ebook formatting is going to make me grind my teeth.)

ebook design by JW Manus

ebook design by JW Manus

I wish I could say with reasonable confidence that all errors have now been caught, but I reckon that’s unlikely. Hopefully, though, there are no more than a bare few, and minor ones at worst. I guess that’s an advantage of ebooks and POD, that small errors can be fixed and the files reloaded for future purchases… –J. Harris Anderson, author and publisher of THE PROPHET OF PARADISE

Amazon only appears to be the target. Except, it’s not competing against the big publishers. Amazon is a distributor. Sure, they have a publishing wing, but the big pubs don’t care about that. What they really care about is their real competition. That’s you, folks.

ebook formatted by JW Manus

ebook design by JW Manus

“Everything looks great to me. Just one thing to change and one question. In the author’s note, it should say Chesnut Hill (insert comma) Massachusetts. This was an error in the original book.” Kim Ablon Whitney, author and publisher of BLUE RIBBONS

The theory of propaganda is this: Tell a lie often enough and loudly enough and eventually it will morph into the “TRUTH.” Pretty soon, the actual truth is considered a lie and any exceptions to the established “truths” are considered flukes or outliers or aberrations. What the big publishers and agents and bestselling authors would have you, the indies, believe (because trust me, the readers don’t care and 99% of them are probably not even aware that this war is going on) is that your work is sub-par, that the only reason you self-publish is because you can’t hack it as a “real” writer, and that you’re lazy and amateurish.

“Amazon pays amateur authors, often unedited, who upload files not yet ebook-ready to them and don’t know anything about marketing or metadata, as much as 70 percent of retail if they meet certain exclusivity and price stipulations. (Obviously, there are great gems among those, but they are still mostly unproven, unknown, and unsuccessful.) They are apparently fighting hard to avoid giving Hachette — which invests substantially to be consistently superior to a fledgling author on all these counts — the same cut.” –Mike Shatzkin, The Shatzkin Files

ebook & POD design by JW Manus

ebook & POD design by JW Manus

“I have to find it. Once it says Theo instead of Thea. How do I fix that on the kindle? Can I edit the content just for that one word or do I have to upload a new file?” –Julia Rachel Barrett, author and publisher of WINNERLAND

I work with several new-to-self-publishing writers, but I wouldn’t call them amateurs. They’re in this to produce the very best books for their readers as it is possible for them to do. They care deeply about their work and care deeply about satisfying their readers.

cover, ebook, & POD design by JW Manus

cover, ebook, & POD design by JW Manus

“...kindly see below a letter I just got from The National library of Israel in Jerusalem advising the book … has been accepted and listed with the library!” –Anna Aizic, author and publisher of THE CIRCLES OF LIFE (a memoir)

One of the things that really has the big pubs in a dither (or a tizzy or a dizzying meltdown) is how many traditionally published authors are self-publishing their back lists. Many of the big pubs just scan old books, convert them (errors and all), and slap them up on sell sites (usually with the original covers, many of which are entirely unsuitable for ebooks), and call it good. The writers I work with do not do that. They see reissuing as an opportunity to fix old mistakes and to update covers or create brand new covers.

cover, ebook, & POD by JW Manus

cover, ebook, & POD by JW Manus

Thanks for the two PDFs. Both sailed right through CS absent objection – but, with apology, I did catch one little detail that we’ll have to change (a web address). I’ll be getting an email off to Erin right after this, since how we’ll change that will depend on her answer. I’ll copy the email to you so you can see what needs doing.” –Jerrold Mundis, author and publisher of SLAVE

The real fear is that those authors self-publishing their back lists will realize that the process is the same for publishing new releases and it’s not an impossible task and not only can the writer/publishers do an excellent job, they can do it faster and even better than the trad pubs can. The media is still pretty much ignoring self-published titles, and that’s a downer, but it’s slowly, slowly changing and eventually self-pubbed titles will receive their due. If you don’t think that doesn’t scare the bejeezus out of the trad pubs…

BURGLAR

ebook, cover & POD by JW Manus

My decision to self-publish The Burglar Who Counted the Spoons has had gratifying results, but there’s been a downside: self-pubbed titles don’t get much media attention or store distribution. Well, Orion’s UK edition just came out, and here’s Geoffrey Wansell’s lovely review in the Daily Mail...” –Lawrence Block, author and publisher of THE BURGLAR WHO COUNTED THE SPOONS

The bottom line is, as always, money. Lots and lots of money. Every time you self-publish a book or a short story or an instruction manual or get together with like-minded writers to produce an anthology, you–yes, YOU–are costing the big pubs money. Have you been following the Author Earnings reports produced by Hugh Howey and Data Guy? If not, you should, if only to understand the scope of this situation and to understand why the big pubs and their minions are hitting back so hard. They need you to line up (quietly, hat in hand, head bowed respectfully) to provide them with vast amounts of materials from which they can pick and choose. If you don’t, well, that must mean you’re an amateur, right?

ebook design by JW Manus

ebook design by JW Manus

Love the edit. Jessica frowned at the little notebook though. She said it doesn’t fit in with the rest of my books and I have to agree with her. Can we do something in black/white under the chapter heading like all the others? Something reporter-ish?” –Randall Wood, author and publisher of INSIGHT

The big pubs and their minions want you to believe that you’re helpless without them. That you need nurturing and someone to hold your hand and to take care of all that nasty business-y stuff. Because, you know, writers are such idiot savants that accounting is waaaaay over their heads. Far better to let the grown-ups take care of that.

ebook design by JW Manus

ebook design by JW Manus

I was wondering if part of your illustrious services include helping with HTML descriptions?  I.e., when inputting product descriptions on Amazon, it is much better if the text is in HTML rather than, say, Word.” –Layton Green, author and publisher of THE METAXY PROJECT

To go for a publishing contract or to self-publish, either way is your choice. As a reader, if I like your stories or the information you’re putting out, it doesn’t matter a rat’s patoot who publishes it. And many, many other readers feel the same way. Sure, there are some who are loyal to a particular publishing house or imprint, but the majority are interested only in the authors. If their favorite authors goes indie, they follow. The big pubs know that, too. One of their responses has been even more draconian contracts which include life-of-copyright terms and non-compete clauses. AND, a propaganda campaign to convince you–YOU!–that self-publishing means you’re an amateur and a loser and you’ll never be successful and you’ll regret your foolishness to the end of your days…

Now if you’ll excuse me, I have to return to proofreading an ebook for a self-publishing author who cares very much that his text and formatting are professionally polished.

 

 

Advertisements