Reason Number One: Pre-production, I clean the text. As soon as a document comes up in the queue, I open it and start stripping it of everything that can mess up an ebook: extraneous paragraph returns, extra spaces, and tabs. I tidy up punctuation, tag areas that require special coding, neaten italics and check for special characters that won’t translate. As a writer and editor myself, I know most of the writer tricks and have a rather lengthy list of things to look for. By the time I’m ready to start coding, the text is so clean it squeaks.
Reason Number Two: Post-production, the ebook is proofread. I don’t care who proofreads the ebook. I can do it, the writer can do it, the writer can hire the job out to someone else. I give the writer a proof copy of the ebook and a mark-up document and encourage them to be as picky as they can stand. Even if they hire me to proofread, they still get the proof copy to load on a device or their computer so they can check the formatting and layout. The point is to find mistakes before the readers do. The point is to make sure the ebook works properly.
I am shocked and appalled that every single person who produces ebooks doesn’t do the exact same thing. They don’t and I know they don’t because I read ebooks that are filled with the types of errors and hiccups that text cleaning and proofreading would have rooted out.
The trad pubs are actually worse offenders than are indies, especially when it comes to back list. I can see it with my own eyes, but it’s amusing to see a publisher admit it publicly on The Passive Voice blog:
J.A. Our experience with Kindle is that as soon as a customer complains they take down the file and send the publisher a takedown notice. It’s actually a real pain in the neck. It could be one person complained and something very minor. We get them occasionally and we fix them right away. They give the reader a credit for the download. I should add that when files are converted they generally aren’t checked page for page like a print book might normally be. We rely on the conversion house to do a good job. If we keep catching errors or getting complaints we would change vendors. We pay pretty good money for these conversions. Our books are almost all straight text so conversions aren’t generally a major issue, but books with columns or charts, or unusual layouts do cause problems and need to be checked carefully. –Steven Zacharius, CEO, Kensington Books
Having personally cleaned up well over a million words of scanned and OCR’d text, that statement offends the shit out of me. Writers deserve better. Readers deserve better.
So what’s that got to do with formatting Word docs? Everything.
If you’re a Do-It-Yourselfer, and are formatting your own ebooks, you cannot skip these steps. (On a sidenote, my biggest gripe with Smashwords is how difficult they make it to proofread an ebook. An upload has to go through the whole publishing process before you can look at it live on a device. Depending on how fast you are at proofreading, the ebook can be live–all goofs intact–for weeks before you can fix them and go through the process again.) My suggestion for the indie formatting Word docs for Smashwords (or any other distributor who accepts Word docs) is to convert them first with a program like Calibre and proofread the results. Find and fix problems before uploading the Word doc to Smashwords.
If you’re hiring a formatter, find out first if they clean up your file pre-production. Many do not. If that’s the case, you need to do the cleaning. Some pros charge by the hour to clean up the Word doc. The more elaborately you’ve formatted your document, the longer it will take to clean it up and the more expensive it will be. (Not to mention wasting your own time on needless work.) My suggestion, if you have special requirements, arrange for a system of tags to let the formatter know what you want. I ask writers to put instructions inside square brackets, i.e. [HEADLINE, PUT IN SMALL CAPS, CENTERED, EXTRA SPACE ABOVE AND BELOW].
Find out, too, the professional’s policy on proofreading. Do you get a proof copy? Does the formatter charge extra to input changes and corrections? (I charge for actual proofreading, but I don’t charge to input changes and corrections from somebody else’s proofread.) If you are not allowed to make post-production changes to your ebook, find another service. Trust me, no matter how well edited, cleaned and formatted the file is going in, you will find something to fix while proofreading. (Gremlins!)
So, for you writers working in Word, one final suggestion: Post the following where you can see it while you work and keep repeating it until it sinks in:
What I see on the computer screen is NOT how how my text will look, or act, in an ebook.